One thing I learned was that the ITE name wasn’t doing the firm any favors. So I designed a new logo for the brand, one designed to distinguish them visually and conceptually from any other firm in the industry. The new logo mark is a stylized orca whale, a highly intelligent, fast and very social mammal—the perfect symbol of Prodigy’s team, culture and positioning.

LOGO DESIGN BRAND ART DIRECTION VISUAL DESIGN DIGITAL DESIGN